Marketing Why Versus What

In the video below, the point is clear that by simply changing your words and message, you could get the desired results you want or in this case need.  Sometimes just saying or presenting it differently can make all the difference in the world. Unfortunately, most people just give up and quit, then chalk it up to failure.
Notice what the impact of simply shifting the “what” to “why” can have on people who take note?

In this Whiteboard 2-dimensional animation, there is a great deal of emphasis put on the “why” and not the “what” which is one way that this type of marketing and advertising can possibly get you better results? People want to know “why” they need you or your service?  This is your chance to create the “what” by sharing your “why” story.
In today’s fast paced, socially connected and time sensitive world, you literally only have seconds to get people to buy into your “story” or they’ll simply click on the most popular link in every browser which is still the “X” in the upper right corner. If your audience understands the “why” then trust me, they’ll get the what~
How are you increasing your contacts and customers? What is the “Why” in your marketing? Take a moment to put some deeper thought and time into creating your message of “why” and watch what happens. The results you’ll experience may surprise you. WHY? Because it’s WHAT works!