How To Prospect Using Public Record Data

There are a variety of sites available to real estate professionals that offer access to public record data. Some States and Counties have additional resources that offer if for free, others charge a fee to access their lists and detailed property information.  Today we are showing interested agents and brokers how and where to find public record data that can be massaged and manipulated in order to filter out the most qualified and niche targeted prospects.

This prospecting and marketing strategy commonly referred to as “Farming” is the best way to get more exposure and clients.

Public Records Data

Public Record Data and Information Sites 

  • screen-shot-2016-12-08-at-7-05-20-amCensus.gov – Geographic and demographic in-depth area details. The population statistics cover age, sex, race, Hispanic origin, migration, ancestry, language use, veterans, as well as population estimates and projections.
  • Public Records – Public Records Free Directoryscreen-shot-2016-12-08-at-6-52-42-am
    Nationwide Directory of Public Record Resources IE: Birth, Death, Divorce Foreclosure.
  • Pipl.com – A one-stop-shop for people data. With over 10 billion records from millions of online and offline sources, you’ll get unmatched people data coverage with Pipl.
  • Property Shark – Property Reports for Commercial and Residential SectorsScreen Shot 2015-07-21 at 9.49.24 AM
    Determine when property was developed, who owns it, its exact characteristics, up-to-date
    sales history, property value estimates, current zoning, air rights, and more.infousa-header-logo
  • InfoUsa – Mailing Lists, Sales Leads and Marketing Services
    Get Data on More Than 24 Million Businesses and 235 Million Consumers
  • netr_online_logoNetronline – Public Records Online Directory
    Portal to official state web sites, and those Tax Assessors’ and Recorders’ offices
    that have developed web sites for the retrieval of available public Screen Shot 2015-07-21 at 8.56.10 AMrecords over the internet.
  • ReferenceUSA – A Premier Source of Business and Residential information used
    for Reference and Research. 262 Million Consumers.
  • CoreLogic –  Real Estate Solutions – 99% coverage of all residential transactions in the U.S.,core-logic logo
    considered one of the most comprehensive and accurate real estate repositories available.
  • NARRPR – REALTOR® Property Resource
    Hundreds of Datasets on Over 160 Million Properties at Your Fingertips.Screen Shot 2015-07-21 at 9.07.57 AM
    (ONLY Available for NAR REALTOR® Members)

 

Another great source for public record property data and demographic information is the local Title and Escrow Companies. Depending on the company you choose to work, and the services they provide will determine what you have available to you locally. Two title companies you may want to investigate are First American Title and Fidelity National Title. Both have and can provide access to public record data sites that allow real estate professionals internet and mobile access to detailed property information, trends and demographics, even access recorded documents.

Title Company Property Data Services

First American Title Services

First American Title

  • DataTree – DataTree is an advanced resource for property research, homeowner information and mortgage insights.
  • MyFirstAm – Your secured Internet access to residential real estate property information including mobile app access.
  • FASTWeb – First American’s flexible electronic ordering and delivery system.

Fidelity Passport


Fidelity National Title

  • Passport Pro 247 – Fidelity Title’s Internet Passport Customer Service. A secure and password protected portal that allows real estate professional access to a nationwide source of public record data, information and reports.

The Take-Away

Contact your local Title or Escrow Company and reach out to their sales representative. Ask them to tell you more about their services and the products they offer? Then get connected to the “DATA” that matters most in real estate… and that’s people and homes. Now, just figure out who your most-valued target market and audience would be? Next, use any of the sources listed in this article to begin building your business with the most important things in your database… and that’s your new and existing clients!

We talked about this topic and the above sites in a workshop this week, you’re welcome to preview the archived recording.

Watch RETech Campus